I design for how people actually behave, not how we wish they would.
- 2018Sociology, PatnaLearned to study people
- 2021Product design, industryLearned to ship for them
- 2025MSc UX Design, KingstonDesigning with AI
- Read the full story ↓
Changed by peopleWhen the need changed, the object changed.Cotswolds · 1 of 3
A sip · the 60-second version
Product designer in London. I design for how people actually behave.
Runjhun Printers, SME design Neelkamal Steels, enterprise tools MSc UX Design, Kingston (Distinction) PhysioActivity, UX research freelance now
Selected Work
Behind every workaround is a system that failed someone first.
Showing all 5 projects
91%task success across seven tested hypotheses
Seeing your energy use as it happens
EcoBuddy: an AI and IoT energy app giving UK households real-time visibility of their electricity, and the tools to act on it.
37% → 100%task pass rate across four rounds of testing
Help before the photo, not edits after it
PoseU: AI pose suggestions for your body, outfit and occasion, without ever editing your photos.
48 → 10 hrstruck waiting time at the plant gate, avoiding about £25K a year in losses
Taking hours out of the transporter queue
ParkHere: a slot-booking app for transporters at a steel plant, used by drivers and truck owners.
15%annual cost saving
From scattered spreadsheets to one dashboard
HR Dashboard: brought Excel-based HR records into a single real-time view for Neelkamal Steels.
10findings, 3 redesigned
Where a beauty checkout trips people up
Boots: a heuristic evaluation of boots.com’s makeup journey, benchmarked against Sephora and H&M.
Experience
Where I learned to design for real people.
Tap a role to jump to it
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Jan 2026 – PresentNow
UX Designer, Freelance
Upwork · International clients
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Jan 2026 – May 2026
UX Research Intern
PhysioActivity · London · Pre-launch health startup
- 100+
- surveyed; pivoted the product from rehab to prevention
- 9 → 5
- features: the MVP the founder pitches to investors
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Jan 2025 – Jan 2026
Education
MSc User Experience Design
Kingston University · London
- 37% → 100%
- PoseU (AI): task pass rate over 4 test rounds
- 91%
- EcoBuddy (AI + IoT): task success, 7 hypotheses
Distinction·Bright Idea Sustainability Finalist 2026
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Aug 2022 – Dec 2024
UX Designer, Employee Experience
Neelkamal Steels · Steel manufacturer
UX lead alongside a project manager, UI designer and engineers. Took 2 products from concept to live use.
- 48 → 10 hrs
- ParkHere: truck wait at the gate; ~£25K a year saved
- 15%
- HR dashboard: yearly saving from going digital
Best Design Award 2024
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Mar 2021 – Apr 2022
UX Designer
Runjhun Printers · Design consultancy for small businesses
Sole UX designer across iOS, Android and web.
- +35%
- task completion after launch
- +60%
- client engagement from new brand identities
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Aug 2018 – Aug 2021
Where it started
BA Sociology (Hons.)
Patna Women's College · Patna, India
Where I first learned to watch how people actually behave.
In college, I designed bags for the Pride Parade and taught students and people at NGOs to make sustainable products they could use themselves. On a Swachh Bharat project in Patna's government schools, I taught sustainable design, washroom and menstrual hygiene, then designed posters, napkin bags and Periodica, a menstrual-awareness board game, with and for the girls. That's when I taught myself UX.
Beyond the work
Off the clock, still looking.
The camera keeps my eye sharp for what I design with every day: colour, light, composition, and the small ways people make a place their own.